Images Can Increase the Visibility and Engagement of Company’s Press Release

HONG KONG – According to many companies that measures digital content engagement, the human brain can process images much faster than text. In fact, up to 60,000 times faster! That is huge! This incredible processing speed of images also means when it comes to content marketing or the use of press releases within your marketing plan, visuals are extremely important. We find this so important to hammer home that we have taken time to write another article with a bit of a different angle.

At NovationWire, we provide the option to add up images with our Integrated Media Pro package.

When a visitor, which may be a journalist, a blogger, or potential customer visits the NovationWire website and views our press release page, Images are the very first component item that will grab their attention. If there are multiple images on a page, ones with more color and less text stand out more. We also learned as a general rule of thumb, product images, model images, and travel related images are much more popular than a company logo. Including a company logo as a part of your image set is important for branding, however, unless you are a fortune 100 or fortune 500 where someone will recognize that logo immediately without thinking, it will not garner the same amount of attention as a product type image.

Another reason why images are important is NovationWire has taken to relevant media for further promotion of our customer’s press releases. Although not an official offering as a part of a press release package, the feedback to date has been extremely successful. The process is a manual process by our staff, and it is on a ‘selection basis.’ Our staff is manually selecting press releases with images that pop and stand out. If our staff select your press release based on your image, it becomes posted on our relevant media with your press release headline along with up to a half dozen hashtags that are manually selected and that are relevant to your press release. Ensure you add amazing images to your press release for a chance to have your press release added to our relevant media page.

Images do grab the attention of viewers. A few years back, NovationWire performed a study and found that a press release containing an image can receive up to 400% more views than a press release that does not have an image. For example, we invite you to visit our press release stories page which contains all the press releases for the current date. Once you click on this page and it loads, where does your eye immediately go? Yes – to the press releases with images, because they stood out and got your attention.

The image will be able to be imported into your newsroom, providing easy access for journalists, bloggers, and researchers to see your images at a glance.

So if you do not already include image within your press release submission, we highly recommend you start doing so.


NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish.


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Company Name: NovationWire
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